Conventionally companies do prefer experienced marketing persons, but now a days companies are looking for more creative, and innovative marketing persons and also exploring new marketing channels.
Okay! let me answer line-by-line:
- Can you kindly explain to me what is the future scope of digital marketing to take that as my career path
Answer: Yes! there is a lot of scope in future. In fact I would even say scope for marketing never dies, just that new channels emerges. As far as Digital Marketing is concerned, today's world is digital and is getting more ans more digital day by day. Best part is, you will never run out of work! No matter what industry emerges they are all going to need marketing.
- What are all the basic things I have to learn and if possible suggest some websites or references
Answer: Digital Marketing is a broad term. Generally there are 4 things Search Engine Optimization(SEO), Social Media Optimization(SMO), Search Engine Marketing(SEM), and Social Media Marketing(SMM).
For starters you can learn inbound Marketing at HubSpot.
- What are all the skills needed for entry level persons
Answer: There are lot of things in Digital Marketing content writing, ad optimization, landing page optimization, campaign setup, SEO of website/landing page to name few.
You can pickup one thing based on your interest and skills.
I would suggest Google AdWords. It is a tool which helps one design, optimize and run ad-campaigns through out the Google's Ad Network. You can have a look at it. It is emerging and Google itself provides certifications and courses on it. Click Google AdWords.
Hope I have answered all your questions. Feel free to contact us!