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What is Geo targeting in Google AdWords?

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 Hi all, I am Markus. 
 I am new to Digital Marketing. I was studying Google AdWords and came accross the term Geo targeting. Can anyone help me understand what is Geo Targeting?  

1 Answer

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Hi Markus,

Geo Targeting is the feature by AdWords which allows you to target ads to geographic location. It will make your ads appear in geographic locations that you choose such as: country, area within country, location group or radius around a location.

Though there are chances that restricting your ad may reduce the reach.

Hope it helps!
answered by Sagar
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