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What is Geo targeting in Google AdWords?

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 Hi all, I am Markus. 
 I am new to Digital Marketing. I was studying Google AdWords and came accross the term Geo targeting. Can anyone help me understand what is Geo Targeting?  

1 Answer

Hi Markus,

Geo Targeting is the feature by AdWords which allows you to target ads to geographic location. It will make your ads appear in geographic locations that you choose such as: country, area within country, location group or radius around a location.

Though there are chances that restricting your ad may reduce the reach.

Hope it helps!
answered by Sagar