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What is the difference between SEO and SEM

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I am new to digital marketing. And I am trying to figure out the difference between SEO and SEM

1 Answer

SEO - Search Engine Optimization: It means optimizing your website based on the general web standards and Google webmaster guidelines in both on-page and off-page.

SEM- Search Engine Marketing: It means promoting or advertising your website in paid mediums such as CPC CPM and SMM.
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