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What is CTR (Click Through Rate)

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What is google's CTR (Click Through Rate)? How can that be used?

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Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

Source: https://en.wikipedia.org/wiki/Click-through_rate

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